What sets Nu Skin "Different"

Truth of the matter, Nu Skin is a global brand with a global statement to make. Headquartered in Provo, Utah, this multinational firm with a will and a heart has so far extended its sales and operations to as many as 48 countries across the world. They attribute their success to one defining factor: their difference, and Nu Skin prides itself on being the only company with “The difference, demonstrated.”

Nu Skin Vice President for Distributor Success, Dan Chard states, "Nu Skin is different because we can demonstrate how we are different from the rest of the products throughout the world”. Chard further explains that the Nu Skin difference is seen in four things: its people, its products, its business opportunity, and its culture.

Nu Skin's one corporate trait is that it believes greatly in its people, which includes 8,700 employees and as many as 800,000 direct sellers throughout the world. These direct sellers are all professionals who personally market and offer various Nu Skin products in their home country and even abroad. During the first-ever Nu Skin Southeast Asia SeedPower Regional Convention held in Genting Highlands, Malaysia, the Nu Skin President for Southeast Asia Melisa Tantoco – Quijano also boldly proclaimed an ultimate goal: to Go Double by 2010. And if you think that goal only amounts to a couple hundred millions, think again. This is a small peek of how much the company boasts in legitimate values and revenue.

What is the Difference between Nu Skin and Pharmanex?

When you come across someone seemingly enthusiastic to present a business opportunity, and / or a word of mouth information about the company Nu Skin and Pharmanex, you may be getting confused as to whether they are separate business entities or one and the same. For factoids and simple info, NU SKIN is a global company focused in the creation and distribution of premium personal care products with an emphasis on special skin treatments. They offer progressive choices in consumer-oriented products that perform beautifully. Commitment to product quality and innovation has always been Nu Skin’s priority and strength, hence the current slogan “The Difference. Demonstrated”.

On the other hand, PHARMANEX is a leading enterprise in the research and development of phyto-pharmaceutical and nutritional products. With the guidance of 75 on-staff scientists and 150 affiliated scientists at academic institutions around the world, Pharmanex produces proprietary products that set new industry standards. Focusing on innovation and growth, their reputation has been built on unique, pharmaceutical approach to natural health care and is evidenced in the slogan “Live Better, Longer.”

Currently, Nu Skin Philippines Corporate Office is located at the 15th Floor Octagon Bldg, Ortigas Center, one of the major business centers in the country. Three (3) Walk-in Centers are operational in Metro Manila key areas – Pasig, Makati (26th Floor Trafalgar Plaza, HV Dela Costa St.) and Alabang (2/F, BC Group Center, Filinvest Avenue). These centers are equipped with conference rooms for training and other distributor activities. Complementing the company’s development, the Cebu, Iloilo pick-up center for product selling and Pampanga Walk-in Centers are also open to serve distributors in those areas. The availability of these Walk-in Centers provides limitless opportunities to its distributors.

Nu Skin’s Brand

I have been personally involved in branding in my career through the years, and Nu Skin has one of the best and dynamic branding system in the industry. On the slopes of market environment, particularly the local and overly ”negative” competitive landscape, the company tackles the following through its brand. Nu Skin is a network marketing, a fact they do not deny. And by saying so, it is a subset of direct sales. The primary audience is the direct sales distributor force (those of whom many are familiar with from the 15th Floor Octagon Building), making their customers the company’s secondary audience. Today, the network marketing industry continues to grow globally and across product categories. As they state from their corporate books which I have gathered, growth in the industry is due to two main factors:

1) An increase in individuals seeking job flexibility, income supplementation, and more control of their income generation; and

2) An increase in traditional retailers moving to direct sales as a distribution channel due to flexibility, agility, and a return on minimal advertising investment.

Core to its strategic positioning is demonstrating their difference—competitive advantages—through their people, product, culture, and opportunity. In addition to the new positioning and new fountain icon, they have made the strategic decision to not include “Enterprises” in the new complete logo (as it was formerly presented as Nu Skin Enterprises). Countering the negative perceptions of such industry locally, they are focused on clearly demonstrating the claimed difference. If an experience, service, or product doesn’t demonstrate how they are indeed different, and by extension better, then they simply don’t do it. By promising they can demonstrate difference, they are promising the best people, the best products, the best culture, and the best opportunity in the industry.

The point being, by writing all these information about Nu Skin’s branding and corporate identity, is to somehow stress the fact that they are a company legitimately focused on people, products, and genuine opportunity. A point that is not clearly understood by many in this industry. They are in continuous innovation and progress that many misunderstand. They are a company responsible not only for its products, its customers, but for its distributors who are their primary workforce. Shedding some facts further to communicate to those who negatively see the company at 15th Floor Octagon Bldg.

Nu Skin's "Pasko ng Pag-asa, Handog ng Nu Skin Kapamilya”

15th Floor Octagon Building, Nu Skin Philippines, is actually more than just doing business and selling products. Through their various goodwill projects, their non-profit/charitable foundation called Force for Good, they have partnered with other charitable organizations and successfully engineered various fund-raising charities through the years. This December, Nu Skin Philippines held "Pasko ng Pag-asa, Handog ng Nu Skin Kapamilya”, a fund-raising luncheon project under Nu Skin’s Force For Good (FFG) Program, for the benefit of the children of Child Health in Life and Development Foundation (CHILD) Foundation who need heart operation.

Distributors, Nu Skin's sales and Marketing Arm and the ones who actually "contact" you to present the business opportunity, supported this cause and bought tickets to a benefit luncheon where they had lunch with the children and got a chance to interact with them. Fifty (50) children with different heart ailments attended the event with their parents. The event also served as an early Christmas party for the children as they were entertained by a ventriloquist/puppeteer and other kiddie programs. There was also a gift-giving portion where the kids received toys as Christmas gifts while their parents were given a pack of groceries for their Christmas dinner. During the program, CHILD Foundation was also awarded PhP 2, 000,000 by Nu Skin Philippines and the Southeast Asia Children’s Heart Fund to support the heart operation of 40 children.

And it’s not just a one-time project or an annual campaign; it’s actually an ongoing activity and avenue for their distributors to actually contribute to a very good cause. So now I found out they not just call and do business with people, they also do real business in helping save lives. Too good to be true? Perhaps. But indeed, they do. No scammer has actually made a contribution this serious to society, hasn’t it? We do not need to be actual geniuses to know the difference.

Nu Skin President South East Asia is awarded Best Asian Executive by International "Stevie" Awards

15th Floor Ocatgon Bldg houses Nu Skin Philippines, and just recently, Nu Skin President of the Southeast Asia Region Melisa Tantoco-Quijano was awarded Best Asian Executive by the 2010 International Stevie Awards for Women in Business. To emphasize, the particular awards recognize the accomplishments of outstanding women executives, business owners and the organizations they run. Under Melisa’s leadership, the Southeast Asian region has become a center of Nu Skin and is currently the fastest growing region for the company. This also exemplifies the Nu Skin culture through Quijano's unyielding commitment to supporting local sales leaders, as well as her long-standing dedication to the Southeast Asia Children's Heart Fund. Overseeing six countries, more than 300 employees and nearly 4,000 executive distributors, Quijano led Southeast Asia to a strong year in 2009, generating $109 million in revenue. In addition to her sharp business acumen, Quijano also serves as an honorary board member of the Pediatric Cardiac Surgery Foundation of Thailand, a board member of the CHILD Foundation in the Philippines and board member of the Southeast Asia Children's Heart Fund.

This company humbly presents the fact that more than 1,200 nominations were submitted to the International Stevie Awards for Women in Business this year, and such recognition of a Filipino industry leader can't prove enough Nu Skin's genuine dedication and commitment to its core values. Many people remain skeptic about this company despite the facts, but one can just wonder why. Research is key. Credibility is key. Facts change the rules of the game. So here is the research. Here is the credibility. Think and see for yourself.

Nu Skin Launches ageLOC

It's not all calls and business at 15th Floor Octagon Bldg,as Nu Skin Philippines launches a new anti-aging product, ageLOC anti-aging skincare system. The product unveiling was held at the Ayala Museum, Makati last October 27, 2010. So what exactly is this skincare product all about? The ageLOC Transformation daily skincare system, recently awarded as Best New Product of the Year by 2010 International Business Award, delivers a promise of youthful looks by targeting not only the signs but mainly the sources of aging.

Nu Skin Enterprises Regional President for Southeast Asia Melisa Tantoco-Quijano proudly states, “While others are still addressing the signs of aging, we are effectively fighting aging at its source. Our products can address aging at the genetic level and only Nu Skin has the science to do this.”

“After only a few months in the market, the ageLOC opportunity has proven to be the best ever yet. Our performance as a region and as a company has never been this good. Our growth in sales and sponsoring has been the highest ever. And I know we are just beginning,” says Ms. Quijano.

Scams companies do not and cannot go to heights like these both in product innovation and industry recognition.  Nu Skin Philippines achieves time and again what proves and cements its leadership and credibility in the legitimate MLM industry.

Real People achieve real success in Nu Skin. No Hocus-pocus and short term achievements

15th floor Octagon building has been a subject of urban “myths” nowadays. ”Myths” that evolved to various stories on its own by different sorts of people and mindsets. To its detractors and illegitimate business counterparts, there are also myths that are promised but are not supported by actual results: Success. Valid and genuine success. Many multi level marketing companies promise immediate success to its distributors, often times giving them false hopes. More often, its successful members attain (not achieve) their successful status not through genuine work, but through manipulation, therefore attaining successes that are short-lived. Nu Skin Philippines however, with offices in 15th floor Octagon Building, has produced genuine successful business executives purely on legitimate and valid hard work and perseverance. They are called their Blue Diamonds, and they are not called as such for nothing.

Blue Diamonds are the rarest form of diamonds and it is evolved through the test of time, hammered by challenging climates, and formed out of the ordinary to be extraordinary. Nu Skin’s Blue Diamonds are explicitly described as its direct equivalent in the business. They are the cream of the crop, the achievers who stand out, surviving the challenging climates and test of time. They did the business exceptionally through hard work, and best of all, they are ordinary people who became extraordinary in what they do and how they live, because they have decided to.