Thursday, April 29, 2010

Nu Skin's Sincere Beginnings

From its founding 25 years ago, Nu Skin Enterprises’ mission has been to improve people’s lives—through quality products, rewarding business opportunities, and an uplifting and enriching culture. In their non-profit Force For Good Foundation alone, Nu Skin has demonstrated how they were able to achieve this mission of improving lives in a global scale. Twenty five (25) years of hard and credible work didn’t take over night, and they’ve started from humble beginnings:

In a 1993 convention speech, Blake Roney, chairman and co-founder of Nu Skin Enterprises, used the phrase “force for good” as he shared his vision of how he wanted the company, its distributors, and employees to be known around the world. This phrase articulated the company’s values and has become the central theme of the company’s overall mission and philanthropic efforts. The original“force for good” campaign was introduced in conjunction with the Nu Skin Epoch® product line in 1996. This unique brand of skin and hair care products was developed in partnership with the world’s leading ethnobotanists—scientists who study the relationship between plants and indigenous cultures. A donation of 25 cents from the sale of each Epoch product is directed to preserve the environments, languages, lifestyles, and traditions of indigenous people around the world.

Not long after, Nu Skin Enterprises saw the need to formalize its philanthropic endeavors by creating an official foundation. The Nu Skin Force for Good Foundation was chartered to emphasize support for children, and continued to be funded from Nu Skin Epoch product donations. The Foundation is committed to making a difference for thousands, if not millions, of children for generations to come.

For the last 25 years, I believe Nu Skin proved their credibility to the world time and again, and I see no point why Filipinos would doubt them simply because of misinformation, often times, misunderstanding and misjudgment. Many are quick to be cynical by reading negative qualms, but how many truly looked the other way? By openly looking for the real facts, that Nu Skin is a legitimate and credible business for the past 25 years.

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