Nu Skin's Marketing Process

Well it happened again today. Someone called you and what does she ask me? If you want to join her MLM program. And can you give her the names and phone numbers of my friends, family and employees who could buy her products?


And you have to wonder...will these people ever learn?

And it’s always the same. The “Business” they want me to evaluate, means to sign up as a distributor on their front level.

The people who make huge success a month deceiving in Network Marketing on a consistent basis, never do such silly stuff. They never use dishonest or duplicitous means to reach people. They don’t spam people over the Internet and they’re not cold calling on a business opportunity list. They don’t alienate everyone they know, and they aren’t chasing “skinny rabbits.” They are talking to qualified prospects, and getting quality appointments to make quality presentations.

Let’s take a look at the marketing process — something I think a lot more people should think about. Here’s why...


Most people approach marketing as selling. And selling as getting a prospect to buy something he doesn’t need. So they devote their career to learning NLP, sleight of hand, and a host of other manipulative techniques to coerce prospects into buying things they don’t want or need. Anthony Robbins and a legion of little Tony wannabes have created an entire cottage industry teaching people to do this. Many MLMers have jumped into the fray, bringing these and other high-pressure sales techniques into Network Marketing.

Nu Skin's approach is entirely different...


They have no interest in trying to sell something to someone who doesn’t want it, and I suggest you don’t either. True marketing is based on a simple - yet quite profound philosophy:

They’re looking for people...who are looking for what we have.

Put into more specific terms it means this: What they do is to identify qualified prospects — then put their marketing message in front of them. Give them enough information to make the right decision for them.

If that means you join their opportunity or buy your product, good. If it means you don’t, that’s good too. Nu Skin's job is not to sell your opportunity or products to those that don’t need or desire them.It is to find the people who want what you have and give them enough information so they can decide if getting it from you is a fair exchange of va