What sets Nu Skin "Different"

Truth of the matter, Nu Skin is a global brand with a global statement to make. Headquartered in Provo, Utah, this multinational firm with a will and a heart has so far extended its sales and operations to as many as 48 countries across the world. They attribute their success to one defining factor: their difference, and Nu Skin prides itself on being the only company with “The difference, demonstrated.”

Nu Skin Vice President for Distributor Success, Dan Chard states, "Nu Skin is different because we can demonstrate how we are different from the rest of the products throughout the world”. Chard further explains that the Nu Skin difference is seen in four things: its people, its products, its business opportunity, and its culture.

Nu Skin's one corporate trait is that it believes greatly in its people, which includes 8,700 employees and as many as 800,000 direct sellers throughout the world. These direct sellers are all professionals who personally market and offer various Nu Skin products in their home country and even abroad. During the first-ever Nu Skin Southeast Asia SeedPower Regional Convention held in Genting Highlands, Malaysia, the Nu Skin President for Southeast Asia Melisa Tantoco – Quijano also boldly proclaimed an ultimate goal: to Go Double by 2010. And if you think that goal only amounts to a couple hundred millions, think again. This is a small peek of how much the company boasts in legitimate values and revenue.